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Preplanned City Guides and Travel Itineraries

Heineken Experience

On this page you find practical information, photos and videos about Heineken Experience.

Heineken Experience features in these preplanned City Guides:

1-day Amsterdam City Guide3-day Amsterdam City Guide5-day Amsterdam City Guide

Why visit / Interesting facts:

  • Very amusing, interactive museum
  • Famous former brewery

Time required: 120 minutes

Phone: +31 20 523 94 35

Web site: http://www.heinekenexper...

Opening hours:

Time period Opening hours
Daily: 11am - 7pm
Jan 1, Apr 30, Dec 25 and 26: Closed


Ticket type Charge
General: 15 €
Children (1 € for each year of age): 1-12 €

Public transport:

  • Tram Line 24: Stadhouderkade stop
  • Tram Line 16: Stadhouderkade stop

Address: Stadhouderskade 78, Amsterdam

Photos: (see more photos)

Photo: cvander

Things you need to know:

  • The Heineken Experience is a historic brewery for the internationally sold Dutch pilsner, Heineken beer
  • The brewery was built around 1897; production ceased here in 1988
  • The museum tells the story of Netherlands' most famous beer
  • All brewing equipments are still in place: the copper stills, the fermentation tanks (each capable of holding a million glasses of beer), the multistory malt silos and more
  • The tour includes the stable that gives home to robust Shire horses that pull Heineken's historic promotional drays loaded with Heineken beer barrels
  • In one amusing attraction, standing on a moving floor and facing a large video screen, visitors can sense what it's like to be a beer bottle riding on a conveyor belt
  • Visitors get a free Heineken beer at the end of the tour and receive a Heineken glass as a souvenir

What to do there:

  • Tour around this informative former brewery
  • Do not miss the 4D theater, the games and the interactive videos
  • At the end of the tour enjoy the free beer in the Heineken bar at the top of the museum

Tips & Insights:

  • Even if you are not a beer fan the museum is still an amusing experience

Heineken Experience features in these preplanned City Guides: